Adidas is bringing recycled ocean plastic into even more of its product lines.
When The Players Championship kicks off on March 10, Adidas athletes like two-time PGA Tour winner Daniel Berger will be outfitted with the German label’s latest golf collection, now made with its new Primeblue material.
Primeblue is an apparel and footwear material partially made from recycled plastic sourced from Parley for the Oceans, an organization that collects plastic waste from polluted shores around the world, Adidas said, and part of its initiative to End Plastic Waste by 2024.
“This upcycled plastic waste is intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean,” Adidas said in a statement. “It’s then turned into high-performance polyester yarn used in apparel and footwear.”
In this particular collection, Primeblue forms the basis for golf apparel for both men and women. Men can choose from two polos and shorts while women’s items include a sleeveless polo and a skort.
The collection’s limited-edition footwear for men and women, also produced with upcycled plastic waste, is based on the recently released Codechaos silhouette that Adidas said “pushes the boundaries on what a golf shoe can be.”
The $150 golf shoe is designed to be technically progressive without sacrificing aesthetics, featuring a new upper design composed of a multilayer mesh for a distinct texture and increased durability.
Adidas conducted heat-mapped swing studies and grip-predictive analytics to design a proprietary outsole traction system called Twistgrip that increases traction where a golfer is most likely to need it.
Adidas said its spring/summer 2020 golf collection alone makes great strides toward abandoning virgin components. Seventy-one percent of the apparel and 75 percent of the footwear material in the collection are made from recycled polyester, it said.
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End Plastic Waste relies on what Adidas calls its Three Loop Strategy, it said in January. The Recycled Loop represents Adidas’ efforts to introduce Primeblue and Primegreen, a performance fabric that contains no virgin plastic, into its collections. The continuous life cycle of the Futurecraft Loop running shoe illustrates the Circular Loop.
The Bionic Loop embodies the goal of producing footwear and apparel that can be used, reused and returned to nature with little to no waste. By 2024, Adidas said it will no longer use virgin polyester or plastic in its products.
“By 2050, our oceans may be filled with more plastic than fish,” Adidas said. “That’s one of the reasons why Adidas will convert 100 percent of our virgin polyester to recycled in every application where a solution exists by 2024.”