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Shaq Diesel and Dame D.O.L.L.A. Star in Adidas-Reebok Collab

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

With Adidas and Reebok’s long-awaited split now just months away, two of the footwear heavyweights’ basketball stars are teaming up in a rare moment of cross-brand collaboration. “Damenosis” brings together retired hoops icon Shaquille O’Neal and Portland Trail Blazers point guard Damian Lillard as they each release their signature sneakers in colorways inspired by the…

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