Who runs the world? Adidas is putting in its two cents as the brand releases a running shoe designed for women. Meeting an observed growth in women’s participation in running, Adidas developed PureBoost X.
The PureBoost X features a floating arch made with an adaptive stretch mesh that wraps underneath the midfoot, a unique adaptation to the contours of the female foot. The designers used Aramis, a motion tracking technology to study women’s feet and how they move during running.
Adidas Running Lead Mikal Peveto explained to Tech Insider that when women’s feet bear weight, their ligaments are more flexible, creating a more pronounced arch in the foot. The floating arch lets the “expansion happen more freely, which allows for a more natural feel, fit and stride,” Peveto said.
The shoe has a Stretch Web outsole that is designed to allow for flex, and a Boost midsole for extra energy return.
Adidas is also introducing a more style-conscious model of the PureBoost X with an Adidas by Stella McCartney version that has an Adidas primeknit upper and extended lacing details for extra support.
Jennifer Thomas, senior director for global brands, Adidas Running, said, “The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance.”
The PureBoost X will be available in three colorways, retailing for $120, on Adidas.com and at retailers nationwide starting Feb. 1. The Adidas by Stella McCartney version will be available in two colorways on Adidas.com and at select retailers for $170 starting Feb. 15.