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Adidas Releases PDX Carpet-Inspired Sneaker

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Last November, Adidas teased Portland residents with the possibility of a PDX carpet-pattered shoe when they premiered their Mizxflux customization app. Now the joke has become a reality as Adidas and Portland Trail Blazers guard Damian Lillard release the D Lillard 1 PDX Carpet Edition.

The airport carpet, which has been generating social media hype leading up to its replacement, has become a design focus for Portland-affiliated brands, including Keen’s commemorative Yogui PDX.

The D Lillard 1 PDX Carpet Edition features the PDX carpet pattern printed on the shoe’s upper and a purple snakeskin print on the heel.The right tongue is printed with the word “DAME,” and “#PDXCARPET” is printed on the left.

The D Lillard 1 PDX ($125) is available at Foot Locker Washington Square in Portland, and online at Eastbay and Adidas.com.

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