Adidas unveiled the world’s first shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. The concept shoe is part of Adidas’ partnership with Parley for the Oceans to end plastic pollution of the oceans.
The shoe—a prototype of the ocean plastic products Adidas plans to roll out later this year—is made with nets pulled by Parley partners Sea Shepard during a 110-day expedition tracing an illegal poaching vessel off the coast of West Africa.
Adidas and Parley for the Oceans presented the shoe on Monday at the United Nations in New York City. The UN x Parley event called on environmentalists, creatives, scientists and entrepreneurs to present their visions and solutions to end ocean pollution and climate change.
In a release, Adidas Group Executive Board Member Global Brands Eric Liedtke stated, “We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations. Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans.”