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Adidas Finally Finds a Buyer for Reebok

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

After months of speculation over where Reebok would eventually land, Adidas inked a deal to sell the footwear and athleisure brand repped by pop-culture superstar Cardi B. The German athletic powerhouse announced Thursday a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for “a total consideration of up to 2.1 billion euros,” or…

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