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Adidas Finally Finds a Buyer for Reebok

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

After months of speculation over where Reebok would eventually land, Adidas inked a deal to sell the footwear and athleisure brand repped by pop-culture superstar Cardi B. The German athletic powerhouse announced Thursday a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for “a total consideration of up to 2.1 billion euros,” or…

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