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With Two-Thirds of Stores Reopened, Adidas Sees Strong Conversions in Greater China

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As of June 4, Adidas has reopened two-thirds of its global store footprint, the first critical step toward reversing the first quarter’s near-total drop in net income brought on by across-the-board coronavirus-induced closures. With several weeks of sales now under its belt, Adidas’ Greater China business—the “first major market on the road to recovery”—has resumed…

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