November 10, 2020 1:01PM ET

What Drove Adidas’ ‘Strong’ Q3 Rebound

Adidas reported strong sequential revenue improvement, continued e-commerce growth and an inventory normalization as most stores reopened. — While DTC sales in Greater China grew more than 30 percent, franchise revenues decreased year over year, thanks to a “disciplined approach to sell-in,” Adidas said.

CREDIT: Adidas

Following a 317 million euros ($373 million) net loss in the second quarter, Adidas saw a “strong recovery” in Q3 with third-quarter top- and bottom-line results close to prior year level. In a Nutshell: With more than 90 percent of its own-retail stores operational—most of which had been closed for several weeks during the second…

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