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Adidas Unveils ‘Wide-Sweeping’ Student-Athlete Sponsorship Program

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Adidas unveiled plans Thursday to enact a “wide-sweeping” Name, Image, Likeness (NIL) network for student-athletes. Set to begin rolling out later this year, the program will give more than 50,000 student-athletes across 23 sports and 109 Division 1 NCAA schools the opportunity to become paid affiliate brand ambassadors, it said. The network will scale up…

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