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New Adidas Sneaker Merges Tennis Performance With Street-Ready Style

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Adidas has come out with an all-new tennis footwear franchise blurring the lines between performance footwear and street style. The futuristic Stycon silhouette represents a new turn for Adidas’ tennis division. Firmly rooted in streetwear and athleisure, Stycon footwear will still offer “superior fit and ultimate control,” Adidas said. “Created for pioneers and players who…

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