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Latest Adidas Drops Court the Hypebeast and the Religious Runner

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

When Arizona Iced Tea posted on social media in 2019 to announce a New York popup that would sell Adidas sneakers at the same price as its iconic, 99-cent tall can, locals turned out in droves. Unfortunately, as the throngs of eager consumers crowded sidewalks and fights broke out—according to Business Insider, two teenagers were…

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