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Latest Adidas Drops Court the Hypebeast and the Religious Runner

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

When Arizona Iced Tea posted on social media in 2019 to announce a New York popup that would sell Adidas sneakers at the same price as its iconic, 99-cent tall can, locals turned out in droves. Unfortunately, as the throngs of eager consumers crowded sidewalks and fights broke out—according to Business Insider, two teenagers were…

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