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Adidas Targets Instant Satisfaction With In-Store Shoe Printing

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Adidas AG is looking to better tap rapidly changing consumer tastes by increasing the pace of development and production, and, eventually, printing out customized shoes right in its stores. “Trends change extremely fast these days,” Chief Executive Officer Kasper Rorsted said in an interview with Euro am Sonntag. “What’s hot today in New York or…

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