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Adidas Teams Up with James Harden

Adidas announced a partnership with shooting guard James Harden of the Houston Rockets, a three-time NBA All-Star who led his team this season to their first division title since 1994.

The long-term partnership will include an exclusive signature collection, product design collaboration and marketing involvement, beginning October 1.

Harden will play a leading role in Adidas’s global brand campaign, which will coincide with the start of the NBA season. He will also travel on extensive brand tours in Europe and Asia.

The signing of Harden marks an addition to Adidas’ roster of talented NBA players, including Damian Lillard of the Portland Trailblazers, John Wall of the Washington Wizards and Derrick Rose of the Chicago Bulls.