Although performance footwear has felt the impact of the pandemic—The NPD Group reported sales in the category were down 9 percent in the third quarter—hiking shoes have remained a diamond in the rough.
Judging by its latest debut, it appears Adidas feels confident that another outdoor, contactless activity is making a comeback.
Last week, the company debuted The Road Shoe, its first new entry in the world of road cycling footwear since 2005.
“This represents a big moment for the brand as we make our return to road cycling footwear and draw on our proud and long-standing expertise in the industry,” Celine Del Genes, Adidas’ vice president of specialist sports, said in a statement. “Our ambition is to cater to the needs of a rapidly developing new cycling culture by creating accessible high-performance products that empower more people to clip in and ride.”
Seeing more folks lace up for cycling over the years, Adidas said it decided it was time “to get back on the road again too.” Consulting with cycling communities in London, Los Angeles and Germany, it said it found “a greater demand for versatile products that fit into lives on and off the bike.”
Though inspired by the iconic silhouettes of the past—Adidas began creating cycling footwear in the early 1950s—The Road Shoe’s plate also takes elements from the brand’s football boot designs. Using recycled material with added fiberglass elements, Adidas said The Road Shoe provides the stiffness road cyclists expect from their soleplate, without the added weight.
The shoe’s upper, meanwhile, is made from 100 percent recycled material “shaped to provide an intuitive feel and function,” Adidas said. The lace tightening systems and toggle ensure cyclists of all levels can lock in and achieve a perfect fit, it added.
The company’s classic black design with white detailing stands as The Road Shoe’s lead colorway. Further colorways will roll out in Spring/Summer 2021, it said. The shoe is available for purchase on the company’s website for $150.