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Adidas’ Newest Footwear Experiment is ‘Made to Be Remade’

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

Adidas is bringing yet another experimental circular running shoe into the mix as it continues its quest to be at the forefront of all things circularity in footwear. In launching the exclusive third test of the Ultraboost DNA Loop, Adidas gave the shoe to 1,500 members of the brand’s Creators Club loyalty program for free…

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