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Adidas’ Newest Footwear Experiment is ‘Made to Be Remade’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Adidas is bringing yet another experimental circular running shoe into the mix as it continues its quest to be at the forefront of all things circularity in footwear. In launching the exclusive third test of the Ultraboost DNA Loop, Adidas gave the shoe to 1,500 members of the brand’s Creators Club loyalty program for free…

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