Ocean Plastic is an eco-friendly concept sneaker that uses content from recycled ocean plastic on the shoe’s upper and a 3-D printed midsole made from recycled polyester and gillnets. For the special project, Adidas teamed up with Ocean advocacy network Parley for Oceans (which Adidas is a founding member), and is touting the shoe as an example of the sort of creativity needed by the fashion and sports industries to cut down on environmental waste.
“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing,” said Eric Liedtke, Adidas Group executive board member, in a press release. “The industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans, we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed ocean plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason of what we create. We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.”
While just a concept for now, the Ocean Plastic running shoe was shown as part of a presentation at the 2015 United Nations Climate Change Conference, or COP21, which works towards crafting a legally binding and universal agreement on climate change. For its part, Adidas has already vowed to end the use of plastic bags in its retail stores by the end of Q1 2016, and along with its partner Coty, will end the use of plastic microbeads across its bodycare products by the end of 2015.