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Adidas Wants to Share Its Smart-Apparel Sensors With Licensees

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Ask most soccer supporters how Germany took home the 2014 FIFA World Cup title and the unanimous answer is likely: hard work—or dumb luck, depending on who you ask, given the winning goal wasn’t scored until the 113th minute.

What the bulk of those buffs don’t know, however, is that the current world champs had a lot of help from a little device.

Read more at Sourcing Journal.

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