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Adidas Wants to Share Its Smart-Apparel Sensors With Licensees

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Ask most soccer supporters how Germany took home the 2014 FIFA World Cup title and the unanimous answer is likely: hard work—or dumb luck, depending on who you ask, given the winning goal wasn’t scored until the 113th minute.

What the bulk of those buffs don’t know, however, is that the current world champs had a lot of help from a little device.

Read more at Sourcing Journal.

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