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JCPenney Lands Exclusive Airwalk Sneakers

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

JCPenney now sells exclusive ’90s-inspired Airwalk sneakers with plans to expand into apparel ahead of the back-to-school season. Launching with sneakers and sandals for men, women and kids, the skate shoe brand inked a multi-category deal with the department store retailer. Airwalk’s iconic shoes frequently appeared in alt-rock music videos and teen movies from the…

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