Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Allbirds Reveals ‘Next Big Step’ in Retail

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

Direct-to-consumer darling Allbirds—which had been in the midst of evolving from a digitally native brand to an omnichannel proponent—is taking “a cautious, but optimistic” approach to physical retail, Travis Boyce, head of global retail operations for the sneaker upstart, said at NRF’s Retail Big Show Thursday. While the Silicon Valley shoe maker had plans to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!