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Allbirds and Just Water’s New Capsule Collection Supports Amazon Firefighting Efforts

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Direct-to-consumer footwear phenom Allbirds and Just, a sustainable water company founded by musician Jaden Smith, have released a collaborative capsule collection benefiting firefighting efforts in the Amazon forest. Both brands have touted their use of sustainable materials and supply chain practices, and have come together for a limited-edition drop that supports their shared values. Allbirds…

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