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Allbirds Commits to Using 100 Percent Regenerative Wool by 2025

Allbirds has committed to 100 percent of its wool products coming from regenerative sources by December 2025 by reducing or sequestering all on-farm emissions from this raw material.

The direct-to-consumer brand said in a post on its website that it is drawn to natural materials and “the farm is the first step when sourcing for any product.”

“In our eyes, the future of fashion is inextricably linked to the future of agriculture,” Allbirds added. “Unfortunately, modern agricultural practices–fertilizers, pesticides, tilling, just to name a few–have been destroying our food and fiber systems, stripping carbon from the soil.”

The company, which sells men’s and women’s shoes and apparel, said soil has been rendered a part of the problem instead of leveraged as part of the solution because if soil is healthy, it can help remove carbon from the atmosphere and store it in the ground.

“That’s why leveraging regenerative agriculture techniques gives us a real shot at solving climate change if it’s done on a large enough scale,” the company said. “Not only does regenerative agriculture represent a huge opportunity to reverse climate change, it also provides added benefits to local communities, biodiversity, ecology, long-term viability of the land…which is why we’re all in.’

Allbirds said it is working with Merino wool farmers in New Zealand to increase the supply of regenerative wool, while also creating innovative financing models to incentivize them to use their land to store carbon.

In February, Allbirds said it would be adding plant leather to its growing portfolio of eco-materials, thanks to a $2 million investment it made in Natural Fiber Welding (NFW) in late 2020. Allbirds plans to launch the first shoe using NFW’s Mirum technology.