Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Allbirds Eyes New Channel for Growth

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Allbirds will expand into wholesale next quarter. The sustainable footwear brand plans to “selectively enter third-party retail relationships” starting in the second quarter, co-CEO Joey Zwillinger said Wednesday. The co-founder, discussing the company’s fourth-quarter earnings with investors, framed the move as a way to build brand awareness and establish credibility—particularly in the performance category. “This…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!