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Allen Edmonds’ Virtual Trunk Show Lets Customers Customize Fan Faves

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Though its sister brand Naturalizer has had to shut down 133 legacy stores, Allen Edmonds appears to be on better footing. On a November earnings call, Caleres chairman, CEO and then president Diane Sullivan even highlighted the upscale shoe brand’s new Park Avenue Oxford Sneaker, which she said was sold out and on back order….

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