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Allen Edmonds Launches Commuter-Friendly Collection

Allen Edmonds is vying for the male millennial consumer with the launch of its new commuter-friendly line, the Road Warriors Comfort Technology collection.

The five-piece collection of lace-ups, brogues and loafers are 30 percent lighter than comparable welded shoes and feature a soft cork layer between the insole and EVA sole, which creates custom-like foot impressions. Other benefits include a roomy toe-box to allow for air travel foot expansion and a removable, breathable athletic footbed with high rebound foam padding. The line retails for $295.

Allen Edmonds is in the midst of a business turnaround. In the last five years, the company has tripled its SKUs and accelerated its ecommerce offerings. Part of that plan entails reaching out to Millennial men by blending classic designs in new colors and textures with hi-tech soles.

“Many of today’s graduates have higher levels of student loan debt and lower levels of personal income than either Gen Xers or Boomers, yet they still want to stand out and make a good impression,” said Allen Edmonds president and CEO Paul Grangaard. “They’re seeking out authentic brands, classic styles and timeless pieces for both work and casual dress.”

The company released testimonials from a selection of young executives who have wear-tested the collection. According to Dan Gallant, “the insoles and bottoms are as comfortable as any sneaker, but the tops have that perfect Allen Edmonds fit.” The 28-year-old Boston-based attorney said, “I can wear them for 12-hour days on the move through the city and they still feel comfortable at the end of the day.”