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China’s Anta Touts Sportswear and Sneaker Design Competition

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Anta seems to be riding a wave of nationalist popularity in China, where its stock has been beating Nike at its own game. Now, the Chinese sportswear titan, endorsed by NBA stars like Golden State Warriors sharpshooter Klay Thompson, is looking to wield its growing influence with a new venture. In June, Anta worked with…

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