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This Boot Maker’s American Leather Supply Chain Means Producers Are Customers, Too

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Not every footwear brand has the advantages Ariat does—the same American ranchers that provide the hides for its products play a vital role in providing the consumer insights required to make its Western, equestrian and work boots fan favorites. While the brand’s roots are based in traditional Western wear, founder Beth Cross felt there was…

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