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This Boot Maker’s American Leather Supply Chain Means Producers Are Customers, Too

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Not every footwear brand has the advantages Ariat does—the same American ranchers that provide the hides for its products play a vital role in providing the consumer insights required to make its Western, equestrian and work boots fan favorites. While the brand’s roots are based in traditional Western wear, founder Beth Cross felt there was…

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