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This Boot Maker’s American Leather Supply Chain Means Producers Are Customers, Too

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Not every footwear brand has the advantages Ariat does—the same American ranchers that provide the hides for its products play a vital role in providing the consumer insights required to make its Western, equestrian and work boots fan favorites. While the brand’s roots are based in traditional Western wear, founder Beth Cross felt there was…

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