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This Boot Maker’s American Leather Supply Chain Means Producers Are Customers, Too

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Not every footwear brand has the advantages Ariat does—the same American ranchers that provide the hides for its products play a vital role in providing the consumer insights required to make its Western, equestrian and work boots fan favorites. While the brand’s roots are based in traditional Western wear, founder Beth Cross felt there was…

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