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Frenzy for 99-Cent Sneakers Sparks NYPD Shutdown of Adidas, Arizona Pop-Up

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

The world of brand collaborations just keeps getting stranger. In an unexpected pairing that plays into ’90s nostaligia and streetwear scarcity, 99-cent beverage brand Arizona Iced Tea and Adidas Originals collaborated on a new sneaker drop launched exclusively at a limited-time pop-up in downtown New York City on Thursday. Arizona had been hinting at the…

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