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Frenzy for 99-Cent Sneakers Sparks NYPD Shutdown of Adidas, Arizona Pop-Up

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The world of brand collaborations just keeps getting stranger. In an unexpected pairing that plays into ’90s nostaligia and streetwear scarcity, 99-cent beverage brand Arizona Iced Tea and Adidas Originals collaborated on a new sneaker drop launched exclusively at a limited-time pop-up in downtown New York City on Thursday. Arizona had been hinting at the…

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