Asics announced Wednesday the retirement of America Group President and CEO, Kevin Wulff, and the hiring of his successor, industry veteran Gene McCarthy. McCarthy will join the company on Oct. 1 as chief executive of it’s the United State, Canada, Mexico and Brazil business. Wulff will retire at the end of the year.
Wulff began working for Asics in 2010 and led the region during a period of significant growth, taking annual sales from approximately $680 million to a record of over $1 billion in 2014. He was also instrumental in expanding the brand’s footprint in Brazil, Canada and Mexico.
McCarthy will join Asics with more than 30 years of experience in executive positions at global brands, including Under Armour, Reebok, Timberland and Nike. Most recently he served as president of Merrell, managing the creative direction for both footwear and apparel, sales, marketing and retail.