Ahead of the TCS New York City Marathon on Nov. 1, Foot Locker and Asics are launching “Real Lives. Real Runners.”, a campaign that calls on filmmakers to identify and document the lives of real runners and how the sport impacts their lives.
Filmmakers have until Sept. 7 to submit up to a three-minute piece with shortened versions of 30 and 60 seconds at Mofilm.com. Foot Locker and Asics will select five finalists, whose 30-second teasers will air digitally on Foot Locker’s Youtube page, and will be shared via the brand’s social channels throughout the month of October.
During the week leading up to the marathon, the filmmakers of the three most-watched teasers will be invited to an exclusive screening event hosted by Foot Locker and Asics to announce the winner.
The winning film will air nationally during the television broadcast of the 2015 TCS New York City Marathon, and the winning filmmaker will receive a cash prize from Mofilm and an all-expenses paid trip to Los Angeles for the annual Mofilm Awards.
This is the second consecutive year Asics and Foot Locker has kicked off a campaign together to celebrate the TCS New York City Marathon.
“As an official partner of the TCS New York City Marathon, we are excited to team up with our friends at Foot Locker on another fantastic initiative to celebrate real runners from all walks of life,” said Shannon Scott, Asics America senior director of marketing. “Running is a sport that can be enjoyed by anyone, anywhere, at any age and any ability, and we can’t wait to showcase the inspiring and unexpected stories we discover through this campaign.”