Asics Corporation announced Monday internal restructuring in an effort to accelerate business growth through its Center of Excellence Initiative. The plan is designed to strengthen Asics’ global business by hiring talent to lead and manage its global categories from the most influential regional markets by category.
Under the new initiative, Asics plans building design into its Global Footwear Product Marketing Division. Effective Aug. 1, the division will integrate product design, development and manufacturing functions to boost the development of competitive products. The division will continue to be led by Gerard Klein, senior general manager, who returned to Asics last August after seven years at Converse.
Effective Sept. 16, the Global Lifestyle Division will be established to lead global marketing for lifestyle brands, including Onitsuka Tiger and Asics Tiger. The division, based in Amsterdam, will be headed by the newly appointed Senior General Manager, Torsten Widarzik, who will join Asics in September from his current position as CEO at German fashion label Campus. Widarzik previously held roles at Levis Strauss and Nike.
“The restructuring of our global operations and the appointment of top talent as our new leaders shows our commitment to accelerate growth as a global sporting goods company,” said Asics Corporation CEO Motoi Oyama. “I am confident that the Center of Excellence initiative will enhance organization’s capacity and effectiveness, and lead us into the next stage of growth.”
Earlier this year, the company appointed Paul Miles, former Nissan Motor vice president of marketing and communications, to its team as senior general manager. Miles previously worked for Fast Retailing in France and Japan, where he was responsible for the market launch and expansion of the Uniqlo brand.