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Asics’ New Tennis Shoe Keeps Up With the Changing Game

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Asics debuted a new sneaker for tennis players serious about elevating their game. The Gel-Resolution 8 incorporates a pair of technologies designed to improve a specific aspect of a tennis athlete’s performance. Dubbed Dynawrap and Dynawall, these new innovations are designed to help baseline players—who stop and start quickly as they cover the entire court—recover…

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