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Asics Wants to Halve Its Emissions By Convincing Runners to Give Back Race-Worn Apparel

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Japenese footwear company, Asics, will partner with recycling specialists I:Collect (I:CO) in a sweeping apparel take-back program that offers Asics discounts to European marathon runners in exchange for used apparel and footwear as the company looks to cut its carbon emissions 55 percent by 2030. Asics will set up recycling centers during eight marathons across…

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