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Asics’ Dual Sneaker Launch Targets Two Different Running Styles

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Asics’ two latest running sneakers, unveiled Tuesday at the sportswear company’s virtual Innovation Summit, were born from a simple idea: not all athletes run the same way. According to Asics, scientists at its Institute of Sport Science (ISS) realized that the type of shoes used by the world’s fastest were only favoring one type of…

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