Though Asics North America continues to feel the negative impact of the pandemic, the athleticwear company reported “signs of recovery” in the third quarter, specifically in the wholesale and retail channels at partner and Asics retail locations.
The period marked the second consecutive quarter of triple-digit, year-over-year online business growth in the United States and Canada. Further, the athletic footwear and apparel company said it has now seen online sales gains for 11 consecutive quarters in the U.S.
Asics said it has seen “several promising trends” in the performance running and athleisure categories with performance running footwear in the U.S. growing in the mid-teens year over year. The company said its Gel-Lyte III model was its key style in athleisure, outperforming Q3 2019, specifically within the wholesale channel.
“There is no question that we are still navigating our business through this pandemic; however, we remain positive and confident for our brand thanks to key wholesale partners and our direct-to-consumer team,” Koichiro Kodama, Asics managing executive officer, said in a statement.
Key accounts continued to expand their online business with Asics, which increased its presence in the digital marketplace month-over-month, the company said. It reported significant growth in all digital channels and said it will continue to maximize these areas as consumers buying habits rapidly evolve. Separately, the company saw positive year-over-year trends from specific trade channels, including specialty running, sporting goods and family.
Asics recently released several new performance footwear models, including the GT-2000 9 model, the 28th edition of the GT-2000 series, in the stability category. August saw the debut of the Dynablast, a performance running shoe featuring the company’s Flytefoam Blast technology in the midsole for a lightweight, responsive feel.
Outside of footwear, the company also introduced its Asics Runners Face Cover in September. Designed specifically for runners, it features innovative air vents that give runners the room to breathe comfortably, while preventing the spread of droplets.
Entering the fourth quarter, Asics announced the appointment of Richard Sullivan as president and chief operating officer of Asics North America. Former CEO Koichiro Kodama moved to the position of managing executive officer at Asics global headquarters in Japan.
The company also promoted Barbara Turner from vice president of human resources to the new role of chief administrative officer for North America. Furthermore, Naomichi Hatori will take on the role of executive vice president of strategy in January. Sean Condon and Cat Ayers were named vice president of omnichannel and senior director of marketing, respectively.