Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Why Asics Is Auctioning Off NFT Footwear

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Though digital fashion might continue to confound some consumers, Asics is betting that true brand fans are eager to pony up for a piece of the action. On Thursday, the Japanese sneaker maker will digitally auction off a 189-piece Sunrise Red NFT Collection composed of some of its most popular silhouettes. The drop’s nine styles…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!