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Asics Converts Recycled Clothing Into ‘Sunrise’ Sneakers

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Asics is advancing its sustainability efforts with the launch of the Sunrise Reborn Pack, featuring two new running shoes made from recycled clothing collected in Japan. To create the sneakers, Asics used the same advanced technology to craft a range of upcycled apparel and footwear for Japanese athletes to wear during international sporting events. The…

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