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Asics Converts Recycled Clothing Into ‘Sunrise’ Sneakers

Asics is advancing its sustainability efforts with the launch of the Sunrise Reborn Pack, featuring two new running shoes made from recycled clothing collected in Japan.

To create the sneakers, Asics used the same advanced technology to craft a range of upcycled apparel and footwear for Japanese athletes to wear during international sporting events. The technology allows Asics to recycle, remake and restyle discarded materials into new textile designs, like the Sunrise Reborn running shoes.

“Since our founding in 1949, Asics’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound Earth to exercise on,” said Yasuhito Hirota, chief operating officer and president of Asics Corporation. “That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5 degrees centigrade. Through sustainable products like Sunrise Reborn Pack, we want to let people all over the world enjoy the mental and physical benefits of sport while preserving the planet for future generations to do the same.”

The Sunrise Reborn Pack includes two of Asics’ pinnacle running shoe models–the Metaride and Gel-Quantum 360, both in the striking sunrise red colorway.

The Sunrise Reborn is another significant step in ASICS’ ongoing mission to minimize the environmental footprint of its products all over the world. By 2030, the brand aims to have reduced its CO2 emissions 55 percent compared to 2015, while also increasing the use of renewable energy sources to a minimum of 60 percent across its business bases. By 2050, it intends to have achieved net-zero CO2 emissions.

To do so, Asics is involved in an array of sustainability initiatives, including replacing standard polyester materials in its shoes and sportswear products with 100 percent recycled polyester. It has also created a more sustainable shoe box made of all recycled paper and water-based ink, and using around 10 percent less paper and 50 percent less ink. This leads to a total decrease in CO2 emissions of approximately 1,200 tons per year.