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Asics Converts Recycled Clothing Into ‘Sunrise’ Sneakers

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Asics is advancing its sustainability efforts with the launch of the Sunrise Reborn Pack, featuring two new running shoes made from recycled clothing collected in Japan. To create the sneakers, Asics used the same advanced technology to craft a range of upcycled apparel and footwear for Japanese athletes to wear during international sporting events. The…

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