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Asics Converts Recycled Clothing Into ‘Sunrise’ Sneakers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Asics is advancing its sustainability efforts with the launch of the Sunrise Reborn Pack, featuring two new running shoes made from recycled clothing collected in Japan. To create the sneakers, Asics used the same advanced technology to craft a range of upcycled apparel and footwear for Japanese athletes to wear during international sporting events. The…

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