In the absence of Asics Innovation Summit in Tokyo, which was cancelled in light of the coronavirus pandemic, the Japanese athletic company is releasing three of its latest performance footwear styles through virtual reality.
The Metaracer, Metasprint and Metarise styles will be unveiled to media, athletes and coaches later in April through a virtual tour of the Asics Institute of Sport Science. Each style represents an evolution in its racing, volleyball and track lines.
“We believe that now, more than ever, it’s really important to remember the positive impact of sport for individuals and society: exercise uplifts people, so they achieve a sound mind through a sound body,” Asics president and chief operating officer Yashuhito Hirota said. “And what better way to showcase Asics innovation than taking people to a virtual innovation lab that brings our technology to life.”
Each pair will be available in special “Sunrise Red” colorway that the brand said celebrates its Tokyo roots and the hope, passion and dedication of its athletes.
The Asics Metaracer was designed to help runners reach their peak ability with its Guidesole carbon-plate technology, which provides both stability and a higher rate of energy return. Its improved toe-spring shape is designed to help reduce the weight load on a runner’s calf muscle by up to 20 percent and its lightweight mesh is expected to keep the shoe breathable under a variety of conditions.
Proprietary Asics technology such as its Flytefoam midsole, which offers increased responsiveness, and its Wet Grip Rubber Sponge outsole help connect the runner to the ground without losing speed.
Increasing jump heights by up to 3 percent, according to Asics, the Metarise is built with a specialized version of the brand’s Flytefoam midsole, stabilized by its Risetruss winged midfoot support. A curved heel allows for a smooth transition when a player attempting a volley jumps, which can be as much as 2 centimeters higher, Asics said.
No spikes mean more speed for the Asics Metasprint, which replaced the traditional spiked outsole of a track shoe with a modified honeycomb outsole that is designed to enhance traction and help wearers run faster. For elite and competitive sprinters, the Metasprint represents the opportunity to shave off time with just a footwear change, Asics said. A seamless upper and Asics Dynawrap technology ensure the shoe will stay on firmly as runners cross the finish line.
“The three new shoes keep with the best Asics tradition: they help athletes to perform better, but also keep them safe at the same time,” Kenichi Harano, executive officer and senior general manager at the Asics Institute of Sport Science, said.
The Asics Metaracer will be available in Japan on April 17 and globally on June 26. The Metaspring launches globally April 17 and the Metarise will release to all on June 12. Each style can be purchased in limited quantities through the Asics’ retail and e-commerce channels and through affiliated running outlets.