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Reebok: The Adidas Years Are Officially Over

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The sun has set on the Reebok-Adidas era. On Tuesday, the Boston-based footwear brand officially became part of the Authentic Brands Group (ABG) portfolio after the New York brand management firm closed on the $2.46 billion acquisition from Adidas. “Reebok is a brand that needs no introduction,” ABG founder, chairman and CEO Jamie Salter said….

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