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Baby Phat and Puma Unite on Y2K Style

Puma tapped Baby Phat for a collection bringing Y2K styling into the present day.

The capsule of sporty footwear and apparel is awash in baby pink, white and shimmery gold accents, channeling the spirit and aesthetic of the times through a campaign featuring founder and creative director Kimora Lee Simmons.

The collaborators said collection muses on the 2000-era It girl, featuring the baby tees, bike shorts, bralettes, zip-up sweatshirts, sneakers and sandals commonly worn at the turn of the century. Piecers feature Baby Phat and Puma branding, rhinestones and all-over prints.

Baby pink and sparkle feature heavily in the line.

Puma’s Mayze low-top sneaker features an all-white quilted leather upper, platform midsole, pink accents and pull tab, and co-branding on the tongue. Meanwhile, the plush Mayze sandal features a hot pink faux fur upper, platform sole, zebra printed insole and criss-cross strap configuration.

The collection, retailing for $25 to $110, is available on Puma’s e-commerce site, as well as Foot Locker and Champs Sports retail stores and online channels. The duo plans to drops additional Puma x Baby Phat styles later this year.

Baby Phat founder Kimora Lee Simmons.
Baby Phat founder Kimora Lee Simmons. Courtesy

After years away from the spotlight, Baby Phat—a spinoff of Lee Simmons’ former husband Russell Simmons’ Phat Farm streetwear line— made a return to the market late last year with a size-inclusive apparel capsule collection at Macy’s. The brand maintained its heritage styling, featuring throwback T-shirts, oversized hoodies, dresses and denim adorned with logo laser prints and faux-fur trim.