The capsule of sporty footwear and apparel is awash in baby pink, white and shimmery gold accents, channeling the spirit and aesthetic of the times through a campaign featuring founder and creative director Kimora Lee Simmons.
The collaborators said collection muses on the 2000-era It girl, featuring the baby tees, bike shorts, bralettes, zip-up sweatshirts, sneakers and sandals commonly worn at the turn of the century. Piecers feature Baby Phat and Puma branding, rhinestones and all-over prints.
Puma’s Mayze low-top sneaker features an all-white quilted leather upper, platform midsole, pink accents and pull tab, and co-branding on the tongue. Meanwhile, the plush Mayze sandal features a hot pink faux fur upper, platform sole, zebra printed insole and criss-cross strap configuration.
The collection, retailing for $25 to $110, is available on Puma’s e-commerce site, as well as Foot Locker and Champs Sports retail stores and online channels. The duo plans to drops additional Puma x Baby Phat styles later this year.
After years away from the spotlight, Baby Phat—a spinoff of Lee Simmons’ former husband Russell Simmons’ Phat Farm streetwear line— made a return to the market late last year with a size-inclusive apparel capsule collection at Macy’s. The brand maintained its heritage styling, featuring throwback T-shirts, oversized hoodies, dresses and denim adorned with logo laser prints and faux-fur trim.