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Bala’s Nurse-Centered Footwear Sells Out Days After DTC Launch

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Having designed shoes for Nike, Adidas and Under Armour, Bala Footwear co-founder Caprice Neely saw an opportunity to bring a female-first design to an oft-ignored market: nurses. “In the athletic footwear industry, nearly every shoe is made for a man’s foot, then shrunk to fit a woman’s foot,” Neely said in a statement. “But there…

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