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Barney Waters Promoted to K-Swiss Brand President

K-Swiss Global Brands (KSGB), a division of E-Land Group and owners of K-Swiss, Palladium, PLDM, OTZ Shoes and Supra Footwear, is shifting toward a brand-specific leadership model as KSGB Chairman and CEO Larry Remington retires.

Remington’s replacement is KSGB Chairman Truman Kim, who will serve as KSGB chairman and CEO.

With this change, Barney Waters, K-Swiss chief marketing officer, has been promoted to brand president. In his previous role as CMO, Waters built brand and marketing strategies for all brands. In his new capacity, he will focus on all aspects of the K-Swiss brand specifically.

“Under this new model, we feel that we will have more focused attention on each brand while continuing to leverage our shared services on the back-end such as IT, finance, accounting and operations,” stated Kim in a press release. “We look forward to optimizing our efficiencies, achieving scale and profitability to better serve our customers.”