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Batman, Flintstones and Jetsons Merch Brings Characters to Life

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Warner Bros. is cashing in on the viral appeal of two of its most popular franchises with the launch of new collaborative merchandise. The entertainment company’s consumer products arm last week announced a partnership with Dearborn, Mich.-based workwear brand Carhartt and WarnerMedia subsidiary DC on an apparel and accessories collection celebrating “The Batman.” The rugged…

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