Bebe Stores, Inc. announced its entry into Macy’s with the launch of a new athleisure footwear line, designed with exclusive licensing partner Zigi New York, LLC. The line will debut under the Bebe Sport label in Macy’s stores nationwide in August and will also be available online.
The line will debut with four shoe styles and seven SKU’s, ranging in price from $69-$89. In October, the collection will expand to include five additional styles in nine SKU’s, followed by a roll out of logo sandals in January for Spring ’16.
In a press release, Bebe CEO Jim Wiggett, said, “We are thrilled to bring Bebe footwear to Macy’s stores nationwide, as we build upon our wholesale offerings and expand the presence of our brand in new and exciting ways.” He added, “We see tremendous wholesale opportunities for Bebe in North America, and are delighted to be working with the Zigi team to continue to develop trendy feminine designs that fit the lifestyle of the Bebe woman.”