It’s been 12 months since the coronavirus pandemic first shut down the U.S., forcing brides to rework wedding plans, put their dream day on pause, or scrap it altogether. Zoom has played host to many a muted nuptial ceremony in the past year, while social restrictions crimped ceremonies and scaled back celebrations.
With more Americans vaccinated against the coronavirus with each passing day, however, and sunnier days breaking through the winter gloom, weddings are poised to dominate social calendars once again. And David’s Bridal has a new line for consumers eagerly awaiting their walk down the aisle.
On Thursday, the special occasion retailer debuted a “show-stopping” footwear collaboration with rock‘n’roll-meets-girly-girl brand Betsey Johnson. Though dress-up shoes have crashed out of favor, and even more so during the age of couch couture, David’s Bridal is betting that the betrothed still have their hearts set on special shoes for their once-in-a-lifetime day.
“Shoes are a key accessory in completing any look, but especially for bridal,” said Nancy Viall, chief merchandising officer at the specialty retailer, which has more than 300 stores across the U.S., UK, Canada and Mexico. David’s Bridal aimed to create “unique pieces” that offer a finishing touch for the bridal ensemble, she added, and the five-item collection with Betsey Johnson has a “shoe for every bride that is sure to make a bold statement on and off the dance floor with a style that feels truly her.”
Brides can select from flats, heels and platform sneakers, each decorated with “expertly crafted embellishments” and “some new pizazz for a Betsey take on your everyday bridal shoe,” designer Betsey Johnson said in a statement. The styles, all retailing for less than $90, are available through David’s Bridal’s e-commerce channel and in select stores.
The collection arrives as research from The Knot published last month expects 2021 to go down as one of the “busiest years for weddings in decades,” with 47 percent of those who postponed ceremonies last year planning to go forward with their events this year or beyond. What’s more, 80 percent of couples who got engaged during the pandemic have already set a date for their wedding, with 73 percent unfolding in the 2021 calendar year.