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Nike Taps Gen Z Star Billie Eilish for Slime-Green Vegan Jordans

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Gen Z pop star Billie Eilish is set to finally release a long-awaited Jordan collaboration. The “Bad Guy” singer has allied herself with the popular Nike brand for years, appearing on a Jordan panel alongside NBA player Russell Westbrook and streetwear designer Don C as far back as June 2018. Rumors of a potential collaboration…

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