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Blogger Rocky Barnes Stars in Sam Edelman’s Fall Campaign

Model turned blogger Rocky Barnes is the newest “Sam’s Girl.” The style influencer stars in Sam Edelman’s ad campaign for the Fall ’15 lifestyle collection, including jewelry, handbags and footwear.

Edelman collaborated with photographer Patrick Demarchelier for the shoot, which took place at Demarchelier’s New York studio. The campaign will debut in an eight-page story in the September issue of Vogue and across the Sam Edelman social media channels.

The #samsgirls campaign was first launched in 2014 and has evolved from encouraging tastemakers and consumers to post photos with the dedicated hashtag, to being featured on all advertising and retail executions for the brand.