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Blundstone Launches #HowIRoam Instagram Campaign

Blundstone is kicking off an Instagram photo campaign and contest to support the release of its collaboration with Italian motorcycle maker Ducati. The #HowIRoam campaign will follow Blundstone on a motorcycle journey through the Pacific Northwest.

Fans can follow the brand’s journey on Instagram and enter to win weekly prizes including limited edition Blundstone #800 Ducati Scramber boots, gear from outdoor brand Poler Stuff and the grand prize—a Ducati Scrambler. By following @Blundstone on Instagram and posting photos of living life to the fullest using #HowIRoam, fans will be automatically entered to win.

“#HowIRoam gives Blundstone a chance to bring our brand to life and share imagery and stories through our social platforms,” said Andrew Ross, Blundstone international sales executive. “We’re very proud to have collaborated with Ducati Scrambler and to offer a motorcycle to a brand enthusiast through this exciting promotion. We’re looking forward to engaging with our customers and seeing the imagery and stories they share,” he added.

The Blundstone #800 Scrambler boot is available now at the brand’s online store, and at select retailers nationwide.