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Hurley Family Acquires Simple Footwear Brand Assets, IP

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The Hurley family, known for creating one of the most recognizable surfwear brands, is embarking on a new business venture. Kandui Holdings LLC, a company founded by Hurley International founder and former CEO Bob Hurley, has acquired the assets and intellectual property of footwear brand Simple from KTSimple LLC. The purchase was made through Kandui’s…

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