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Bob Mullaney Joins ShoeBuy as COO and President

ShoeBuy announced the hire of Bob Mullaney as chief operating officer and president. Mullaney brings more than two decades of retail and footwear expertise to e-tailer.

Mullaney will bring together critical functions of the ShoeBuy business for maximized efficiencies, including merchandising, warehouse management, operations and customer service departments. He will also develop and enhance existing and new brand partnerships, improve and build new categories and develop innovative ways to increase customer engagement.

Most recently, Mullaney served as president, Americas for Rockport, overseeing the wholesale and retail businesses. He was part of the executive team that facilitated the sale of the company from Adidas Group to a new entity established by Boston-based investment firm, Berkshire Partners and New Balance. Prior to joining Rockport, Mullaney held positions at Brown Shoe Company (now Caleres Group), Vida Group and Stride Rite Corporation. He is currently an active Two Ten Footwear Foundation member.

Earlier this year, ShoeBuy committed to a customer-centric approach with the introduction of a new brand identity and the addition of a chief technology officer.

CEO Mike Sorabella said, “The investments and improvements we have made over the past year have helped build a great site and brand experience for our customers.” He added, “Bob joins at the perfect time to lead this repositioning of ShoeBuy to help drive growth and increase market share within the developing and fragmented online footwear market. His energy, industry expertise and proven track record make him an ideal leader to capitalize on these opportunities.”