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Q&A: Bombas Founders on How They Used Charity to Develop a Best Selling Sock Brand

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One of the most valuable products offered by Bombas, a New York City-based sock brand, can’t be bought—only given. Each time a consumer purchases a sock from Bombas, the brand gives away a specially designed model to a homeless shelter, completing the “one-for-one” chain and uniting consumption with charity. Every donated sock is reinforced, anti-microbial…

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